When you produce content for your website it's an investment. You no doubt spent time writing, planning and researching it. It makes good business sense to make the most of your investment. So, rather that just post it up to your website once and then let it fade away, why not repurpose and reuse your content? Then you'll maximize your return on your efforts.
Here are 5 ways to repurpose and reuse your website content so that it works harder for you and your business
1. Create A Report or eBook
Collect articles that work together effectively and produce an eBook or report. If you publish a blog on a regular basis, you'll be surprised how much content you have already produced. Include an introduction, a conclusion and add modify the content to fit a logical order. You can even generate income from your reports and eBooks by including affiliate links to appropriate products and links to products or services from your own business.
2. Create Articles From Your Reports
Looking at it from the other side, if you already have some existing reports, break them down and use them to produce articles and blog posts. You can basically take sections of the report to create articles. Add an introduction and conclusion paragraph and you're ready to publish.
3. Republish Previous Content With Updates
Sometimes evergreen content is not as evergreen as you hope. The internet business world moves rapidly and most market sectors develop and change on a regular basis. Take a look at your evergreen content articles and blog posts. How can you refresh them with updated information?
4. Partition eBooks
This strategy is very similar to breaking up reports to generate articles and blog posts. You can cut longer eBooks down into reports, articles or blog posts. You can get a lot of new content from an eBook. Take a look at the eBooks you've bought or published for new content material ideas.
5. Group Reports
Look at grouping a set of related reports to create an eBook. You can then sell it as an information product. Many bloggers, information marketers and online business owners make good money selling eBooks. You'll need to arrange the content into a logical manner. You'll also need to add an introduction as well as a conclusion. Include some good graphics, checklists and worksheets to provide extra value and offer for sale on your website.