Some Useful Website Bounce Rate Facts and Tips
According to Google, website bounce rate is the time where you are able to access only a one page session on your website. If you have not been keeping tabs on your website bounce rate, then you need to do this as soon as possible. Your conversion rate is only increased if you make sure to retain your website visits and views.
When it comes to website bounce rate, its average is 45%. So, if you have a website, you should be aiming for rates ranging from 26% to 40%.
Here you will find some useful tips to ensuring that your website bounce rates are reduced.
1) Review your load time
You should expect to get a higher bounce rate if it takes a very long time for any website of yours to load. The main reason for this is the fact that while surfing the web, a lot of people lose patience if the website does not load immediately. This is the reason why it is your responsibility to make sure that your website is optimized. You can do this by reducing your file sizes so that your load speed is increased.
Try using NXPowerLite Coupon. This tool enables file compression that will optimize your website files. This way, your bounce rate is able to decrease because your load time is then increased. You can also try checking the AJAX tool. Such a tool comes in handy in ensuring that your web page loads faster because they only load third party content on the background.
2) See to it that your website is easily navigated
You should know that your website design plays a significant role. Though you have exerted some effort into putting some flash effects and themes for your website, you should know that the regular website viewer has certain preferences.
Since most website visitors are after easy navigation of your website, you should keep in mind to place your main menu on the topmost page. Always bear in mind that there are several pages that are provided in one website, and what the visitor clicks on may not be yours. This one reason why you should take advantage of internal linking methods that allow visitors a clear way of accessing which page you want them next.
3) Never go for popups
Yes, popups can be quite helpful to a certain extent, but they have proven time and again to have a negative impact on the user’s website experience.
In the year 2013, one study has proven that 70% of people do not want to see popups while browsing the net.
If you cannot do away with popups, it will be better to do it in adequate amounts. You can now take advantage of plugins in the market that only let you show popups on a certain period of time or everytime a website visitor decides to leave your website.
Popups are really useless when it comes to marketing your product, they just even increase your bounce rates.